Dirtybird has unveiled its latest venture beyond the dancefloor with the launch of Dirtybird Social Club, a community-driven initiative that brings fans together through real-world experiences across San Francisco.

The new concept shifts focus from digital interaction to in-person participation, building events around games, fitness, food, and music. Social Club partners with local organizations to create city-based activations that carry the spirit of Dirtybird’s dance culture into everyday settings.

Drawing inspiration from the DIY events and pop-up BBQs that launched the label 21 years ago, Social Club returns to Dirtybird’s grassroots origins while celebrating the diverse fanbase the Bay Area imprint has cultivated. The initiative reflects the same offbeat energy and playful spirit that made Dirtybird one of house music’s most recognizable labels.

The first run of events showcases the breadth of Social Club’s programming. Kicking off May 2 with a pickleball dance party at Bay Padel, the series continues with a color-themed run alongside Midnight Runners, an art show and open decks session at The Faight, and a co-hosted fitness class with LuxFit. Summer programming expands to include a beach cleanup with cannabis dispensary Hyrba, trivia night at O’Reilly’s Irish pub with Saw You Online, and bayfront yoga at Baker Beach with Outdoor Yoga SF.

The crown jewel of the Social Club lineup is the return of Back to Baysics, Dirtybird’s annual free day party produced with Another Planet Entertainment. The event returns to Embarcadero Plaza for its third year this June, maintaining its status as one of the Bay Area’s premier house music gatherings.

Social Club introduces a physical punchcard system to encourage participation across events. Attendees collect stamps at each stop, with completed cards entered for a chance to win golden tickets to Dirtybird Campout x Northern Nights at Cook’s Valley Campground from July 17-19.

May 2 — Pickle Ball & Padel @ Bay Padel
May 6 — Evening Run w/ Midnight Runners
May 15 — Open Decks & Art Gallery @ The Faight
May 16 — Workout Class w/ LuxFit @ LuxFest
June 6 — Beach Cleanup w/ Hyrba @ Ocean Beach
June 11 — Bar Trivia w/ Saw You Online @ O’Reilly’s
June 13 — Back To Baysics @ Embarcadero Plaza
July 11 — Outdoor Yoga @ Baker Beach
July 17-19 — Dirtybird Campout × Northern Nights Music Festival

Since launching in 2005, Dirtybird has established itself as one of house and techno’s most iconic labels, developing artists like FISHER, Justin Martin, Walker & Royce, VNSSA, and Catz ‘N Dogz across nearly 400 releases. The label earned recognition as Mixmag’s ‘Label of the Decade’ in 2017 and became part of EMPIRE Dance following its 2022 acquisition. RSVP here.